Breathe [2021]

For this project, our task was to try and sell 'air'. This could be air as a physical, sellable product, or a concept relating to air. We chose to advertise an air 'spa'. Set in a dystopian future (not far-fetched from our own), where air is a rare commodity and no longer is a clean source we can access. We chose a video format, that played on short-film tactics. Rather than being an obvious advertisement for the air spa, which we called 'breathe', we created a narrative of a young woman who uses the 'breathe' spa.

Project in collaboration with Lukas Blazek and Malva Askerup. Film starring Maia Nergaard.

Alongside our main feature film, we created three shorter videos, that could be marketed on various social media, or as independent advertisements. In these, we used some of our clips, paired with the music, and a simple animation with our logo design.